Simplifying Options Trading
Simplifying Options Trading
Designed an innovative 0> 1 options trading product with modern, data‑driven analytics that empowers traders to make confident decisions, now licensed by major North American brokers (validated market fit).
Problem
Options trading platforms were overly complex, intimidating, and built primarily for advanced users. There was no simple, intuitive product on the market that translated sophisticated analytics into accessible insights.
This gap represented a strategic opportunity: by creating a streamlined, user-friendly solution, the could differentiate from competitors and gain a meaningful competitive advantage.
Problem
Options trading platforms were overly complex, intimidating, and built primarily for advanced users. There was no simple, intuitive product on the market that translated sophisticated analytics into accessible insights.
This gap represented a strategic opportunity: by creating a streamlined, user-friendly solution, the could differentiate from competitors and gain a meaningful competitive advantage.
Goal
Design a simplified yet powerful options analytics experience that increases user confidence and engagement, supports rapid market launch within 12 months, and validates a new revenue opportunity for the business.
Goal
Design a simplified yet powerful options analytics experience that increases user confidence and engagement, supports rapid market launch within 12 months, and validates a new revenue opportunity for the business.
Goal
Design a simplified yet powerful options analytics experience that increases user confidence and engagement, supports rapid market launch within 12 months, and validates a new revenue opportunity for the business.
My Role and Approach
As Lead Product Designer, I owned the end-to-end UX process and aligned design decisions with business objectives. I conducted research, defined interaction models, developed prototypes, and iterated through usability testing while collaborating closely with product and engineering to ensure feasibility and speed to market.
My Role and Approach
As Lead Product Designer, I owned the end-to-end UX process and aligned design decisions with business objectives. I conducted research, defined interaction models, developed prototypes, and iterated through usability testing while collaborating closely with product and engineering to ensure feasibility and speed to market.
My Role and Approach
As Lead Product Designer, I owned the end-to-end UX process and aligned design decisions with business objectives. I conducted research, defined interaction models, developed prototypes, and iterated through usability testing while collaborating closely with product and engineering to ensure feasibility and speed to market.
Key Solutions
Translated complex volatility and options data into clear, modular visualizations to reduce cognitive load.
Designed a Strategy Lab feature enabling users to build and compare options strategies visually.
Implemented progressive disclosure and contextual guidance to support both novice and experienced traders.
Key Solutions
Translated complex volatility and options data into clear, modular visualizations to reduce cognitive load.
Designed a Strategy Lab feature enabling users to build and compare options strategies visually.
Implemented progressive disclosure and contextual guidance to support both novice and experienced traders.
Outcome
Launched the product within the targeted timeline.
Secured licensing agreements with two major Canadian brokerage platforms, validating commercial viability.
Positioned the company with a differentiated, user-friendly options product in a competitive financial services market.
Outcome
Launched the product within the targeted timeline.
Secured licensing agreements with two major Canadian brokerage platforms, validating commercial viability.
Positioned the company with a differentiated, user-friendly options product in a competitive financial services market.
More Works More Works
More Works More Works
©2026 Maria Gogoleva
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©2026 Maria Gogoleva
GO BACK TO TOP
Simplifying Options Trading
Designed an innovative 0> 1 options trading product with modern, data‑driven analytics that empowers traders to make confident decisions, now licensed by major North American brokers (validated market fit).
Problem
Options trading platforms were overly complex, intimidating, and built primarily for advanced users. There was no simple, intuitive product on the market that translated sophisticated analytics into accessible insights.
This gap represented a strategic opportunity: by creating a streamlined, user-friendly solution, the could differentiate from competitors and gain a meaningful competitive advantage.
Goal
Design a simplified yet powerful options analytics experience that increases user confidence and engagement, supports rapid market launch within 12 months, and validates a new revenue opportunity for the business.
My Role and Approach
As Lead Product Designer, I owned the end-to-end UX process and aligned design decisions with business objectives. I conducted research, defined interaction models, developed prototypes, and iterated through usability testing while collaborating closely with product and engineering to ensure feasibility and speed to market.
Key Solutions
Translated complex volatility and options data into clear, modular visualizations to reduce cognitive load.
Designed a Strategy Lab feature enabling users to build and compare options strategies visually.
Implemented progressive disclosure and contextual guidance to support both novice and experienced traders.
Outcome
Launched the product within the targeted timeline.
Secured licensing agreements with two major Canadian brokerage platforms, validating commercial viability.
Positioned the company with a differentiated, user-friendly options product in a competitive financial services market.
More Works More Works
More Works More Works
©2026 Maria Gogoleva
GO BACK TO TOP