UX Consulting
UX Consulting
Problem
Investment platforms struggled to integrate third-party insights and analytics in ways that meaningfully supported investor decision-making and engagement. Users often overlooked tools because they lacked visibility at critical points in the investor journey.
Problem
Investment platforms struggled to integrate third-party insights and analytics in ways that meaningfully supported investor decision-making and engagement. Users often overlooked tools because they lacked visibility at critical points in the investor journey.
Goal
Improve user engagement and usage of investment research products by strategically embedding actionable insights into high-traffic areas of client platforms to support better decisions and highlight premium capabilities.
Goal
Improve user engagement and usage of investment research products by strategically embedding actionable insights into high-traffic areas of client platforms to support better decisions and highlight premium capabilities.
Goal
Improve user engagement and usage of investment research products by strategically embedding actionable insights into high-traffic areas of client platforms to support better decisions and highlight premium capabilities.
My Role and Approach
As the consulting UX designer, I conducted behavioral analysis and usage reviews to identify key touchpoints. I collaborated with product, analytics, and client teams to redesign the integration of insights, ensuring that information appeared where users naturally sought context and next steps.
My Role and Approach
As the consulting UX designer, I conducted behavioral analysis and usage reviews to identify key touchpoints. I collaborated with product, analytics, and client teams to redesign the integration of insights, ensuring that information appeared where users naturally sought context and next steps.
My Role and Approach
As the consulting UX designer, I conducted behavioral analysis and usage reviews to identify key touchpoints. I collaborated with product, analytics, and client teams to redesign the integration of insights, ensuring that information appeared where users naturally sought context and next steps.
Key Solutions
Identified high-traffic investment pages through analytics and surveys to determine optimal placement for insights.
Integrated bite-sized, relevant research into stock and market screens, tailored to decision-making workflows.
Redesigned chart and insight layouts to highlight price analysis, trading signals, and results in ways that facilitated quick comprehension and action.
Key Solutions
Identified high-traffic investment pages through analytics and surveys to determine optimal placement for insights.
Integrated bite-sized, relevant research into stock and market screens, tailored to decision-making workflows.
Redesigned chart and insight layouts to highlight price analysis, trading signals, and results in ways that facilitated quick comprehension and action.
Outcome
Usage of the Technical product increased by ~83% after enhanced placement.
Unique users for Sentiment and News Analysis pages rose by ~67% as a result of dual placements.
The Technical product’s landing page saw a ~772% increase in visits compared to before integration.
Enhanced engagement with existing licensed products strengthened relationships with clients and laid the foundation for future upselling opportunities.
Outcome
Usage of the Technical product increased by ~83% after enhanced placement.
Unique users for Sentiment and News Analysis pages rose by ~67% as a result of dual placements.
The Technical product’s landing page saw a ~772% increase in visits compared to before integration.
Enhanced engagement with existing licensed products strengthened relationships with clients and laid the foundation for future upselling opportunities.
More Works More Works
More Works More Works
Conversion-Focused Website Optimization
Freelance UX Consulting
Conversion-Focused Website Optimization
Freelance UX Consulting
Conversion-Focused Website Optimization
Freelance UX Consulting
Simplifying Options Trading
0>1 Product Design
Simplifying Options Trading
0>1 Product Design
Simplifying Options Trading
0>1 Product Design
©2026 Maria Gogoleva
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©2026 Maria Gogoleva
GO BACK TO TOP
UX Consulting
Problem
Investment platforms struggled to integrate third-party insights and analytics in ways that meaningfully supported investor decision-making and engagement. Users often overlooked tools because they lacked visibility at critical points in the investor journey.
Goal
Improve user engagement and usage of investment research products by strategically embedding actionable insights into high-traffic areas of client platforms to support better decisions and highlight premium capabilities.
My Role and Approach
As the consulting UX designer, I conducted behavioral analysis and usage reviews to identify key touchpoints. I collaborated with product, analytics, and client teams to redesign the integration of insights, ensuring that information appeared where users naturally sought context and next steps.
Key Solutions
Identified high-traffic investment pages through analytics and surveys to determine optimal placement for insights.
Integrated bite-sized, relevant research into stock and market screens, tailored to decision-making workflows.
Redesigned chart and insight layouts to highlight price analysis, trading signals, and results in ways that facilitated quick comprehension and action.
Outcome
Usage of the Technical product increased by ~83% after enhanced placement.
Unique users for Sentiment and News Analysis pages rose by ~67% as a result of dual placements.
The Technical product’s landing page saw a ~772% increase in visits compared to before integration.
Enhanced engagement with existing licensed products strengthened relationships with clients and laid the foundation for future upselling opportunities.
More Works More Works
More Works More Works
©2026 Maria Gogoleva
GO BACK TO TOP